![]() ![]() 3.) Providing an Enriching Customer’s Journeyīut all in all, WeChat Mini Programs serve as an opportunity for brands to provide their customers or audiences an enriching journey – be it for brand discovery or purchasing products. In today’s age where consumers are relying more and more on the internet for their needs and wants, businesses should be meeting them in where they frequent. WeChat’s sub-applications are ideal for businesses that do not want to spend a lot of moolah in developing a stand-alone app so consumers can access their services. Especially to brands that want to capture Chinese markets around the world.įurthermore, since it can be integrated into the entire WeChat ecosystem easily, Mini Programs load and run relatively faster compared to your average mobile apps. It can be seamlessly integrated with other WeChat features such as your official WeChat account, WePay, Member Cards, Coupons, etc. Having a WeChat Mini Program could be your key in accessing the rest of the platform. Benefits of Having WeChat Mini Program 1.) Access WeChat’s Ecosystem And below are some of the benefits you can gain from them. Especially with the onset of the COVID-19 pandemic, the use of WeChat Mini Programs is rising. And WeChat has also imposed several standards in creating one.īut times have changed. Mainly because developing one takes time. When it was first rolled out in WeChat’s ecosystem, brands hardly include these sub-applications as part of their overall digital marketing strategy. It may come in various forms and functions.Ī Mini Program could be a product catalog to accompany your WeChat official account, a task manager, a gallery, a news and information aggregator, a quick-response (QR) codes generator, to name some. Simply put, it’s a ‘sub-application’ developed and built within WeChat. WeChat Mini Program is WeChat’s answers for businesses that want to integrate other aspects of their operations on the platform. In this article, we will introduce to you the world of WeChat’s Ecosystem, and why it’s important for your business to grow. So, make it simple and easy to navigate.One of the primary reasons that contributed to WeChat earning the title as ‘China’s Super-App’ is its Mini Program. It is important to keep in mind that Mini Programs should motivate your users to engage, not complicate actions or add redundant features that are unnecessary. Most Mini Programs fall under the following categories: Games, News, Utility, and E-Commerce. Whether your brand is using Mini Program or not, here are 4 tips to take your brand strategy to the next level:īecause Mini Program is an add-on, this means you need to create an incentive for users to use your Mini Program, and it also needs to differentiate from the WeChat account. WeChat Mini Programs are similar, but they offer much more. Imagine combining Facebook and its little extras with Instagram’s shopping function. This excludes images and videos hosted on the server and no installation is needed. Mini Programs are small in size and are only 10MB. WeChat Mini Programs are sub-applications within the WeChat ecosystem that are accessible to users without having to leave WeChat. ![]()
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